Imperial Granite & Stone

Countertop fabrication and installation company


Imperial Granite & Stone




Strategy, Branding, UI/UX, Content Architecture, Web Design

Project Overview

Imperial Granite & Stone is a countertop fabrication and installation company located in Markham, Ontario. The directors wanted a modern design system that showed their values and quality of work.

The origins of the word “Imperial” lead us as designers to research numerous periods and territories, where being considered imperial was an exclusive title. Looking back, history suggests a strong strategy and a robust foundation for an empire to reign supreme. Therefore, the crown is reserved strictly for the Imperial. For this reason, the brand strategy was designed with this idea in mind.

  • Bold and elegant branding with the crown derived from the "M" in Imperial
  • Website built on WordPress CMS, hosted on Google Cloud with Cloudflare CDN
  • Managed social media account, content creation, and Google business profile